President & Creative Director
Ellen White founded Creative Perspectives in 1985 and has guided the company's development from a small graphic design firm to one of the leading electronic media companies in the nation. As President, she guides a diverse staff of talented individuals. As Creative Director, she touches nearly every project, orchestrating complex productions while applying marketing know-how to visually "tell a client's story".
Ellen holds a Bachelor Fine Arts with a concentration in Graphics from James Madison University. In the late 1980s, she developed and taught "Graphic Design for the Desktop Publisher". She has presented at several industry conferences including Macromedia's International User Conference.
AV Video/Multimedia Producer magazine named Ellen to their annual list of the Top 100 Multimedia Developers in the industry.
Chief Technology Officer
Tom McCrystal joined Creative Perspectives in 1989 and holds the positions of Vice President and Chief Technology Officer. He provides overall strategic technology assessment and planning to the company, serves as senior software architect, is involved in hands-on application development, and designs high-performance communications networks.
Tom is a frequent presenter at industry conferences, including presentations at three Macromedia International User Conferences, the Software Publishers Association Conference, and the Western Communications Forum. He has also served as an adjunct faculty member at Piedmont Virginia Community College, where he taught several courses related to multimedia production.
AV Video/Multimedia Producer magazine named Tom to their 1996 list of the Top 100 Multimedia Developers.