Client: WorldStrides
Brochure Series for DC Program Offering
For more than 40 years, WorldStrides has created engaging travel programs designed to meet the needs of educators, students and parents alike.
"Discovering, D.C.", one of the WorldStrides signature programs, goes beyond tours of the memorials and museums to highlight the drama of the national experience. The program is designed to help students understand American history through themes of personal risk, commitment, sacrifice, and national values.
After interviewing educators that choose WorldStrides programs, Creative Perspectives produced a series of promotional mailers that focused on their desire to help students move beyond facts and dates to gain a visceral understanding of American history.
The mailers focus on the insights students gain during the program as well as the memories they take with them. By focusing on the educational experiences that teachers aspire to, the brochures proved to have tremendous pull. Response rates exceeded expectations and the initiative opened the door for subsequent telephone follow-up.
