Purchased by News Corp in 1994, Kesmai was an early gaming-industry leader in multiplayer online games. In addition to supporting their existing game roster, broadening their game offerings and licensing their game platform were core to their mission.
Seeking a new image that blended both the gaming industry influence but still performed as a corporate image, Kesmai turned to Creative Perspectives to update their image program. A specific goal was to produce a logo and brand package that could be used in conjunction with promoting individual game brands. For this reason, the logo needed to be unrestrictive - something that would work well with diverse elements. At the same time, the overall image program needed to convey the nature of their business.
Creative Perspectives produced an image program that incorporated a simple logo that worked well across multiple applications - including online and in print - and could be used with custom graphics that depicted the genres of the games they offered. The game graphics add drama, excitement and color to the image program.
Flexible and timeless, the resulting image program was well received and offered versatility - from press releases to corporate backgrounders.