Client: Gamestorm
Advertising Sales Kit
Kesmai Corporation was one of the industry's oldest developers of online games. The company's portal, "gamestorm.com", generated revenues through a mixture of subscription fees and online advertising sales. As Kesmai prepared to launch their advertising sales program, they turned to experienced partner - Creative Perspectives.
At the time, the playing field was littered with companies that promised "page views" and "click throughs" to advertisers who were all too willing to believe unsubstantiated claims. But Kesmai offered something truly unique at the time - a proven customer base that returned regularly to the site plus clearly defined demographics that included a mature audience with real purchasing power. Communicating these unique advantages to advertisers was the key to launching a successful online advertising sales campaign.
Creative Perspectives produced a polished and creative advertising sales kit that hit the mark with prospective advertisers. It explained the details of advertising on the Gamestorm site, and used charts and tables to present audience demographics. In conjunction, a companion web site was created - the Ad Kit web pages tightly tracked the feel of the print package. The program proved highly effective and efficient - enabling Kesmai to move quickly from a non-advertising site to one that was sought after by advertisers.
