Client: Darden Executive Education
General Brochure of Program Offerings
Executive Education at Darden has consistently been ranked in surveys by both Business Week and The Financial Times as one of the top providers of executive education programs in the world. Their diverse array of courses range from marketing and sales to leadership and finance.
Darden's general brochure, a comprehensive catalog of programs, is a cornerstone piece of their marketing program. As such, it is designed to communicate the unique value proposition that Darden offers - highly regarded and skilled faculty, a state-of-the-art facility and programs that offer a "hand in glove" fit for the business world.
They turned to long-time partner, Creative Perspectives, to create this important piece. Given the extensive list of programs, a key challenge was to communicate the underlying structure of Darden's program design. Creative Perspectives helped Darden address this challenge by producing a series of graphics that depicted the underlying hierarchy of their program development. This enabled viewers to quickly scan for programs that were most relevant based upon need and experience.
Each year, Creative Perspectives updates program listings and incorporates new imagery that conveys the vigor and professionalism of Darden.
