Creative Perspectives

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• • ChanTest ION & GPCRS brochures
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Client: ChanTest

ION Channel and GPCRs brochures

ChanTest offers products and services that support the biotech and drug research and development industries.

In 2009, they turned to Creative Perspectives to produce two new product brochures that would be used at an upcoming tradeshow – one for their ION Channel products and one for their GPCR cell line offering. These brochures would also serve as direct mail pieces as well as tradeshow support. Since a primary objective was to help attract a tradeshow audience, the brochures featured bold cover designs that helped build brand identity.

Because product offerings are heavily detailed, the interior of the brochures provide an easy-to-read table that lists products and availability. And, since the brochures are printed digitally, product updates are easy to make and brochure reorders are less expensive than traditional printing alternatives.

The brochures have performed well at industry tradeshows and ChanTest has already ordered reprints of each.